Persuasion Quotes

Most popular persuasion quotes

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

human nature leadership

He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.
PERSUASION TIP 9 Display confidence (either real or faked) to improve your persuasiveness. You have to believe yourself, or at least appear as if you do, in order to get anyone else to believe.


If you want to make a good first impression, don't jokingly complain about the traffic on the way over. Try to work into the initial conversation some positive thoughts and images. Any positivity works. If your positivity has some visual imagery, that is even better. As the old saying goes, people won't always remember what you said, but they almost always remember how you made them feel.
Would you persuade, speak of Interest, not of Reason.
It is not enough to conquer; one must know how to seduce.
Consider the two levers for moving men: interest and fear.

human nature

People are more influenced by the direction of things than the current state.
Persuasion is effective even when the subject recognizes the technique. Everyone knows that stores list prices at $9.99 because $10.00 sounds like too much. It still works.


Once you get them laughing and their mouths open, you can stuff anything in.

humor oratory

So if you want people to like you. Rule 1 is: Become genuinely interested in other people.

social skills

Show respect for the other man's opinions. Never tell a man he is wrong.
An intentional "error" in the details of your message will attract criticism. The attention will make your message rise in importance—at least in people's minds—simply because everyone is talking about it.

Donald Trump

Humans are hardwired to reciprocate favors. If you want someone's cooperation in the future, do something for that person today.
Always think in terms of what the other person wants.


A man in the wrong may more easily be convinced than one half right.
So if you want people to like you, Rule 6 is: Make the other person feel important and do it sincerely.

social skills

If you don't understand confirmation bias, you might think new information can change people's opinions. As a trained persuader, I know that isn't the case, at least when emotions are involved. People don't change opinions about emotional topics just because some information proved their opinion to be nonsense. Humans aren't wired that way.

opinions rational thinking

If you want to gather honey, don't kick over the beehive.
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.
People are more influenced by visual persuasion, emotion, repetition, and simplicity than they are by details and facts.
Trust is the highest form of human motivation.  It brings out the very best in people.

motivation trust

People will buy anything that is 'one to a customer.'

business sales

A silent man is not a conquered man.
— Russian proverb

proverbs Russian proverbs

So, if you want to make people like you, Rule 5 is: Talk in terms of the other man's interests.

social skills

Remember that a man's name is to him the sweetest and most important sound in any language.
I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.
When I am getting ready to reason with a man, I spend one-third of my time thinking about myself and what I am going to say and two-thirds about him and what he is going to say.

communication empathy wisdom

Example is not the main thing in influencing others. It is the only thing.

communication example

To endeavor to move by the same discourse hearers who differ in age, sex, position and education, is to attempt to open all locks with the same key.


A drop of honey catches more flies than a gallon of gall. So with men, if you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart; which, say what you will, is the great high road to his reason.
The most important persuasion tool you have in your entire arsenal is integrity.


Trust is far less expensive and more reliable than compulsion.


So if you want people to like you, Rule 4 is: Be a good listener. Encourage others to talk about themselves.

social skills

You have not converted a man because you have silenced him.


The things that you think about the most will irrationally rise in importance in your mind.
Reasonable men are open to persuasion.


If you can't convince them, confuse them.
Persuasion is often more effectual than force.
The object of oratory is not truth, but persuasion.


To know how to suggest is the great art of teaching.


The passions are the only orators which always persuade.


People are more convincing when they don't seem to care.
To please people is a great step toward persuading them.
How a little praise warms out of a man the good that is in him.


The best way to convince a fool is to let him have his own way.


You can exert no influence if you are not susceptible to influence.


Advertising isn't a science. It's persuasion.  And persuasion is an art.


One of the best ways to persuade others is with your ears, by listening.
One of the best ways to persuade others is with your ears—by listening to them.


There is a road from the eye to the heart that does not go through the intellect.
A successful salesman sells his goods on their merit—not by knocking his competitor.


Once you get people laughing, they're listening, and you can tell them almost anything.


If you would convince a man that he does wrong, do right. Men will believe what they see.


A leader is a man who has the ability to get other people to do what they don't want to do and like it.


To persuade is more trouble than to dominate, and the powerful seldom take this trouble if they can avoid it.


So the only way on earth to influence other people is to talk about what they want and show them how to get it.


It is not true that every man has a price. But for every man there exists a bait which he cannot resist swallowing.

human nature motives

There are two attitudes you can wear: that of cold arithmetic or that of warm, human persuasion.  I will urge the latter on you.
People are generally better persuaded by the reasons which they have themselves discovered than by those which come from the minds of others.
He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.
Unfortunately, most people believe that analogies are one of the best ways to persuade. That fact goes far in explaining why it seems that every debate on the Internet ends with a Hitler analogy. The phenomenon is so common it has its own name: Godwin's law. But I doubt many people have changed an opinion just because a stranger on the Internet compared them to Hitler. A direct attack usually just hardens people into their current opinions.