Seth Godin Quotes

Most popular Seth Godin Quotes

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

leadership human nature persuasion

Marketing is a contest for people's attention.

marketing

If it scares you it might be a good thing to try.
— Seth Godin
The easier it is to quantify, the less it's worth.

management business

I define anxiety as experiencing failure in advance.

failure anxiety

What They Should Teach in School: Only two things: 1. Solve interesting problems. 2. Lead.

education

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.

leadership

Be remarkable. Be generous. Create art. Make judgment calls. Connect people and ideas . . . and we have no choice but to reward you.

career

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.

artists

We're extremely adroit at hiding our fear. Most of our lives in public are spent papering over, rationalizing, and otherwise denying our fear.

fear

Those are the only two choices. Win by being more ordinary, more standard, and cheaper. Or win by being faster, more remarkable, and more human.

business

Depth of knowledge combined with good judgment is worth a lot. Depth of knowledge combined with diagnostic skills or nuanced insight is worth a lot, too.
Art is a personal gift that changes the recipient. An artist is an individual who creates art. The more people you change, the more you change them, the more effective your art is.

art artists

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

marketing

The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

career

Finding security in mediocrity is an exhausting process....  You're always looking over your shoulder, always trying to be a little less mediocre than the guy next to you. It wears you out.

mediocrity

The librarian isn't a clerk who happens to work at a library. A librarian is a data hound, a guide, a sherpa and a teacher.  The librarian is the interface between reams of data and the untrained but motivated user.

libraries

The linchpin feels the fear, acknowledges it, then proceeds. I can't tell you how to do this; I think the answer is different for everyone. What I can tell you is that in today's economy, doing it is a prerequisite for success.
The law of linchpin leverage: The more value you create in your job, the fewer clock minutes of labor you actually spend creating that value. In other words, most of the time, you're not being brilliant. Most of the time, you do stuff that ordinary people could do.

career

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.