William Bernbach Quotes
Most popular William Bernbach Quotes
In communications, familiarity breeds apathy.
Advertising isn't a science. It's persuasion. And persuasion is an art.
An idea can turn to dust or magic, depending on the talent that rubs against it.
There are two attitudes you can wear: that of cold arithmetic or that of warm, human persuasion. I will urge the latter on you.