William Bernbach Quotes

Most popular William Bernbach Quotes

In communications, familiarity breeds apathy.

familiarity

Advertising isn't a science. It's persuasion.  And persuasion is an art.

persuasion advertising

An idea can turn to dust or magic, depending on the talent that rubs against it.
— William Bernbach

talent ideas

There are two attitudes you can wear: that of cold arithmetic or that of warm, human persuasion.  I will urge the latter on you.

persuasion