Quotes about Branding
Most popular brand quotes
![When we bought See's Candy, we didn't know the power of a good brand. Over time, we just discovered that we could raise prices 10% a year and no one cared. Learning that changed Berkshire. It was really important. - Charlie Munger quote.](/img/q/51/11951A-when-we-bought-sees-candy-we-didnt-know-power-good-charlie-munger.png)
When we bought See's Candy, we didn't know the power of a good brand. Over time, we just discovered that we could raise prices 10% a year and no one cared. Learning that changed Berkshire. It was really important.
Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language.
![A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. - Jeff Bezos quote.](/img/q/61/27461A-a-brand-for-a-company-is-like-reputation-person-you-jeff-bezos.png)
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
![If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. - David Ogilvy quote.](/img/q/85/50985A-if-you-ever-have-the-good-fortune-create-great-advertising-david-ogilvy.png)
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
![Drinking lots of Coca-Cola will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health and sports – and billions of humans subconsciously believe in this linkage. - Yuval Noah Harari quote.](/img/q/18/53918A-drinking-lots-of-coca-cola-will-not-make-you-young-yuval-noah-harari.png)
Drinking lots of Coca-Cola will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health and sports – and billions of humans subconsciously believe in this linkage.