David Ogilvy Quotes
Most popular David Ogilvy Quotes
Don't bunt. Aim out of the ballpark.
When you have nothing to say, sing it.
The consumer isn't a moron; she is your wife.
The creative process requires more than reason.
Few of the great creators have bland personalities.
The best ideas come as jokes. Make your thinking as funny as possible.
Unless your campaign has a big idea, it will pass like a ship in the night.
Our business is infested with idiots who try to impress by using pretentious jargon.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Many of the greatest creations of man have been inspired by the desire to make money. When George Frederick Handel was on his beam ends, he shut himself up for twenty-one days and emerged with the complete score of Messiah—and hit the jackpot.