David Ogilvy Quotes

Most popular David Ogilvy Quotes

Don't bunt. Aim out of the ballpark.
— David Ogilvy

ambition aim high

When you have nothing to say, sing it.

singing

The consumer isn't a moron; she is your wife.
— David Ogilvy

business

The creative process requires more than reason.
— David Ogilvy
Few of the great creators have bland personalities.
— David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
— David Ogilvy

creativity

Unless your campaign has a big idea, it will pass like a ship in the night.

advertising

Our business is infested with idiots who try to impress by using pretentious jargon.
— David Ogilvy

business

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

excellence

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
— David Ogilvy

marketing brand advertising

Many of the greatest creations of man have been inspired by the desire to make money. When George Frederick Handel was on his beam ends, he shut himself up for twenty-one days and emerged with the complete score of Messiah—and hit the jackpot.