Most popular iPhone quotes
We made the buttons on the screen look so good you'll want to lick them.
Every once in a while a revolutionary product comes along that changes everything... One is very fortunate if you get to work on just one of these in your career. Apple's been very fortunate it's been able to introduce a few of these into the world.
I'm sure there will always be dedicated devices, and they may have a few advantages in doing just one thing. But I think the general-purpose devices will win the day. Because I think people just probably aren't willing to pay for a dedicated device.
There's a porn store for Android that you can go to, and it's got nothing but porn apps for your Android phone. And you can download them, and your kids can download them, and your kids' friends can download them on their phones. And that's just not the place where we want to go.
We don't think one company can do everything. So you've got to partner with people that are really good at stuff. .. We're not trying to be great at search, so we partner with people who are great at search.... We know how to do the best map clients in the world, but we don't know how to do the back end, so we partner with people that know how to do the back end. And what we want to do is be that consumer's device and that consumer's experience wrapped around all this information and things we can deliver to them in a wonderful user interface, in a coherent product.
It was a great challenge. Let's make a great phone that we fall in love with. And we've got the technology. We've got the miniaturization from the iPod. We've got the sophisticated operating system from Mac. Nobody had ever thought about putting operating systems as sophisticated as OS X inside a phone, so that was a real question. We had a big debate inside the company whether we could do that or not. And that was one where I had to adjudicate it and just say, "We're going to do it. Let's try." The smartest software guys were saying they can do it, so let's give them a shot. And they did.