Leo Burnett Quotes

Most popular Leo Burnett Quotes

Advertising is the ability to...put the very heart throbs of a business into type, paper, and ink.

advertising

There is no such thing as 'soft sell' and 'hard sell', there is only 'smart sell' and 'stupid sell'.
— Leo Burnett

sales

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
— Leo Burnett

goals

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
— Leo Burnett

risk-taking